How to translate brand identity into an interior design scheme

From brand identity to interior design

You can often recognise a strong brand identity straight away. By its logo and use of colour, but also by photography, shapes, materials and other visual elements. You can extend that recognisability to the interior. 

PET felt offers plenty of design freedom for this. The material is available in various colours and can be crafted into a wide range of shapes and patterns. Think of felt wall coverings in a brand colour, a distinctive pattern on the wall, or ceiling panels whose shape complements the visual identity. 

Instead of using corporate identity elements only in signage and individual accessories, you make them part of the interior itself in this way. 

1. Incorporate corporate colours into PET felt

Colour is one of the most recognisable elements of a brand identity. That’s why it’s a logical starting point when you want to translate your brand identity into an interior. 

With felt wall panels, you can cover a large wall surface in one colour, but of course you can also combine different colours. This allows you to add subtle colour accents or create a striking design that immediately attracts attention. 

A felt wall does not necessarily have to be made entirely in a distinctive brand colour. Sometimes it works particularly well to choose a calm base colour and incorporate the characteristic brand colour in specific places. 

For example: 

• a coloured feature wall at reception; 
• colour accents in meeting rooms; 
• different-coloured felt panels in a meeting area; 
• a striking panel behind a logo or company name; 
• a combination of neutral shades and brand colours. 

This keeps the interior recognisable, without requiring every square metre to convey the brand identity. 

2. Incorporate shapes and graphic elements from the corporate identity

Branding isn’t just about colour. Perhaps the visual identity makes extensive use of rounded shapes, diagonal lines, organic elements or a specific pattern. These characteristics can also be translated into PET felt. 

By cutting felt wall covering to size, designs can be created that align with the brand’s visual language. This can be very subtle, for example by repeating the same geometric shape in different places. But you can also opt for a large graphic design that fills an entire wall. 

This makes felt on the wall more than just a choice of material. It becomes a distinctive part of the interior concept. 

3. Create a logo from PET felt

Want to make the brand identity literally visible? A logo or symbol can also be produced in PET felt. 

That is particularly interesting for an entrance, reception area, showroom or office space, for example. The logo can be used as a standalone element, but can also form part of a larger wall design. 

By combining different layers, colours or thicknesses, you can also create depth. This creates a 3D effect in which the logo visibly stands out. The brand expression thus becomes part of the architecture of the space rather than an element added later. 

4. Create relief and 3D effects on the wall

By working with depth, you can give an interior extra character. With a felt wall panel or several elements layered over one another, you can create a relief that gives the wall a different appearance from different angles. 

Think of repeating shapes, layered geometric elements or a pattern inspired by the organisation’s logo. With acoustic wall decoration made from PET felt, you can create a visual statement that suits the surroundings. 

The design does not have to follow the logo literally. Sometimes, a subtle reference to a shape or detail from the corporate identity is actually more powerful. 

5. Extend the design onto the ceiling

A brand concept doesn’t have to stop at the walls. The ceiling also offers opportunities to extend an organisation’s visual identity. 

With acoustic ceiling panels made from PET felt, you can, for example, work with shapes or colours that also appear elsewhere in the interior. Think of round panels that complement round shapes from the corporate identity, or bespoke elements with a shape specially designed for the interior. 

You can also combine acoustic felt on the ceiling with applications on the wall. Repeating the same colours, shapes or design principles creates greater cohesion between different elements of the space. 

Combining design and acoustics

A design in acoustic felt need not serve a purely visual purpose. Depending on the application, the material can also contribute to sound absorption in a space. This allows you to bring brand identity, interior design and acoustics together in a single application. 

Branding doesn’t have to be visible everywhere буквально.

An interior that suits a brand doesn’t need to be covered in logos. The combination of colour, materials and form can be what makes a space feel recognisable. 

For example, do you have a visual identity with soft, organic shapes? Rounded felt wall panels and ceiling elements could complement it. Does the visual identity instead have a graphic and streamlined character? Then geometric shapes and clear blocks of colour may be a better fit. 

By first looking at the features that make a brand visually recognisable, you can determine which of them are interesting to translate into PET felt. 

Implement one design across different spaces

Especially in larger offices, hotels, hospitality concepts and other project interiors, it is worthwhile to repeat a recognisable design in multiple locations. 

The application does not have to be the same everywhere. For example, a graphic pattern from the felt wall covering at the entrance can reappear in a different form in a meeting room. A colour accent from the felt wall covering can then be reused for ceiling elements. 

This creates a recognisable red thread throughout the interior, while each space retains its own character. 

From Brand Identity File to Bespoke PET Felt

Do you already have a design, logo or interior concept? This can then form the basis for a bespoke PET felt solution. We’ll look at which colours, shapes, dimensions and applications best complement the design. 

From a subtle splash of colour and a bespoke felt wall panel to a complete wall with graphic shapes or a ceiling design in your corporate identity: there are many possibilities. 

Your design is the starting point. Together, we’ll look at how we can translate your brand identity into PET felt and make it part of the interior.