How relief in PET-felt enhances brand perception in horeca and offices
An interior is more than furniture and materials; it tells a story. In hospitality and office environments, you want a space to immediately feel like the brand: warm, recognizable, and unique. Relief in felt is one of the most effective ways to make that brand experience tangible. By playing with depth, rhythm, and patterns, a space gains an identity that is subtle yet powerful.
Why relief works so well in brand-driven interiors
Relief ensures that a space gains more layering. Instead of a flat wall, a surface is created that reacts to light, perspective, and movement. This directly influences how people experience a space.
In practice, this means:
- Depth provides a spatial character and recognition.
- Shadows create subtle dynamics.
- Repetition of shapes creates calmness and coherence.
- Tactile textures give a refined appearance.
This creates relief in PET felt a particularly suitable design tool for designers who want to translate brand identity into form.
Patterns that reinforce the brand story
The beauty of PET felt is that you can almost translate any shape into relief. This allows you to work very specifically with patterns that match the brand identity. Think of diagonal lines that subtly refer to a logo, organic contours for a soft and natural appearance, or sleek geometric patterns that support a minimalist and modern brand image.
By aligning shape and brand, a wall is created that is not just decoration, but genuinely tells a story.
3D felt panels as a high-end design statement
A 3D felt wall panel adds luxury without overwhelming the space. Ideal for: entrance areas, reception desks, lounges, office spaces, and hospitality zones where atmosphere is important.
It is a way to give a space more design appeal in a friendly, refined manner. The great thing about 3D felt shapes is that they are both aesthetic and functional: they create atmosphere, rhythm, and depth, and they improve acoustics. In this way, the felt panels contribute to a calm overall experience.
Color and relief: subtle or pronounced branding
The right colour enhances the relief. Colour and texture together form one of the most powerful combinations to make brand experience tangible. Many designers opt for tone-on-tone textures for a calm, luxurious look, while other projects require deep accent colours that increase brand visibility and align with the brand's style. Subtle or bold: by cleverly combining colour and relief, for example in acoustic wall coverings, an interior is created that fits both the brand and the use of the space. PET felt offers enough colours to support almost any interior concept, from neutral to bold.
From sketch to realization: design freedom for designers
For architects and interior designers, it is important that a material moves in harmony with their design vision. PET felt does this effortlessly. Patterns can be routed, panels can be built up layer by layer, and forms can be fully custom developed.
This design flexibility makes it possible to use relief as:
- subtle detail
- rhythmic element
- structural marker
- centre point in the design
In this way, brand identity is not just applied as a layer on the interior, but becomes an integrated part of the space.
Your 3D design
Relief in PET felt is a powerful way to give a space character and identity. It makes brand perception visible and tangible, both in hospitality environments and in modern office concepts. With the right shape, colour, and rhythm, an interior is created that is not only beautiful but also tells the story of the brand/company.
Do you want a 3D design for your company or client? Get in touch with us. Then we will help you bring your idea to life!
